A dot and a line. PICTO® shows time in the most insisting way. PICTO®, an icon among watches. With its clean, minimalist graphic lines PICTO® sets a new standard for the way of showing time.
The hour is marked with a dot on the rotating dial, while the minutes are indicated by a conventional hand. A technical design that is unique for a watch and which was the first of its kind. PICTO® manages to provide a picture of time like no other watch. Actually PICTO® is the world’s first wristwatch that displays the time as a pictogram – or an icon of the time in perpetual motion.
PICTO® Designed in Denmark in 1984 it is still contemporary centuries later and loved by people of all ages and nationalities. More than 30 years later PICTO® still manages to stand out with the revolutionary dial. The PICTO® watches are up until this day a permanent part of the modern design exhibitions.