Native to Mexico, the peyote cactus is an emblem of the psychedelic era. With its pink flowers, it is said to have hallucinogenic powers. A spicy ode to the creative exuberance of the mind liberated from its ostensibly ordinary fetters.
Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences.
Byredo is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe. Byredo conceives objects using the highest quality materials available, and high-end design details to fuel a renewed approach to modern luxury.
Byredo creates and develops a range of products such as fragrance, home, leather goods and accessories, and is sold in more than 40 countries in a very high-end exclusive network worldwide.