oud has gained great cultural significance and has gotten its existence recorded in one of the world’s oldest written texts – the Sanskrit Vedas from India. When the once light heartwood from the Aquilaria tree becomes infected with a specific type of mold, it defends itself by saturating its core with a dark, highly fragrant, resin. This dark wood, oud or agarwood holds a complex fragrance, resembling few or no other natural ingredients.
Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences.
Byredo is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe. Byredo conceives objects using the highest quality materials available, and high-end design details to fuel a renewed approach to modern luxury.
Byredo creates and develops a range of products such as fragrance, home, leather goods and accessories, and is sold in more than 40 countries in a very high-end exclusive network worldwide.