The idea for Blanche is, as the name suggests, built around my perception of the colour white. a fragrance for and with a specific person in mind. the fragrance captures her innocent and untainted side, almost transparent in nature. Blanche also represents an appreciation for classic beauty. The fragrance is pure and simple in structure but extreme in character
Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences.
Byredo is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe. Byredo conceives objects using the highest quality materials available, and high-end design details to fuel a renewed approach to modern luxury.
Byredo creates and develops a range of products such as fragrance, home, leather goods and accessories, and is sold in more than 40 countries in a very high-end exclusive network worldwide.