A scent evoking a land of ashed and the end of Time. Apocalyptic opens with an accord of white-hot iron and black raspberry. With time comes oak moss, the ancient scent of papyrus, and a chorus of dark woods and smoked birch.
Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences.
Byredo is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe. Byredo conceives objects using the highest quality materials available, and high-end design details to fuel a renewed approach to modern luxury.
Byredo creates and develops a range of products such as fragrance, home, leather goods and accessories, and is sold in more than 40 countries in a very high-end exclusive network worldwide.