1996 was inspired by Kirsten 1996, a picture of a young girl taken by iconic photographers Inez & Vinoodh in that year. To them, “This picture represents the duality that underlies our work and our life together and the scent is very much Ben’s impeccable and sensitive interpretation of that”, a warm blend of black pepper, leather and patchouli. Each box is decorated with a ‘Kirsten 1996’ photograph.
Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences.
Byredo is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe. Byredo conceives objects using the highest quality materials available, and high-end design details to fuel a renewed approach to modern luxury.
Byredo creates and develops a range of products such as fragrance, home, leather goods and accessories, and is sold in more than 40 countries in a very high-end exclusive network worldwide.