‘‘I believe that beauty comes first from within. My creations are made not to disguise or hide an individual’s personality but to reveal it.’’ – Giorgio Armani
Armani / Privé, an exclusive line of Haute Couture perfumes by Giorgio Armani showcase the natural beauty of a single precious ingredient. With the strong belief that a scent should be unique to each person, Armani decided to capture the essence of his haute couture into a collection of bespoke perfumes inspired by the scenes and scents of his life. Armani/Privé Haute Couture fragrances convey their elegance, simplicity and quality from finest materials into a timeless sophistication.
Armani / Privé collections represent the quintessence of the Armani style. They are inspired by the bounty of nature, the history of perfumery, the splendors of the Orient. An olfactory reflection of the tradition of haute couture, an absolute freedom of creation